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Girl Power: Feminism, Girlculture and the Popular Media

by Ashley Lorrain Smith

Institution:	University of North Texas
Department:
Degree:
Year:	1999
Keywords:	Feminism.; Women in mass media.; Women in popular culture.; Girls in popular culture.; Spice Girls; Scream; Buffy the Vampire Slayer
Posted:
Record ID:	1698156
Full text PDF:	http://digital.library.unt.edu/ark:/67531/metadc2200/

Abstract

This project is an interrogation of three examples from recent popular culture of girlculture, specifically texts that target young female consumers: the Spice Girls, Scream and Buffy the Vampire Slayer. These examples are fundamentally different than texts from earlier female targeted generic models because they not only reflect the influence of the feminist movement, they work on feminism's behalf. The project's methodology grows out of feminist film theories and cultural studies theories. One chapter is dedicated to each text, and each reading works to reappropriate girlculture texts for a counter-hegemonic agenda by highlighting the moments when each text manages to subvert its mass mediated conservative biases.