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Abstracts Business
Capsizing the flagship: A study in PHARMETICS
by Dawn Finley
| Institution: | Rice University |
|---|---|
| Department: | |
| Degree: | |
| Year: | 1999 |
| Keywords: | Business administration |
| Posted: | |
| Record ID: | 1705807 |
| Full text PDF: | http://hdl.handle.net/1911/17264 |
Abstract
P H A R M E T I C S dispensary is a prototype retail facility developed by combining one drugstore chain conglomerate and one international cosmetic company. The dispensary is sited as an operational component in commerce, utilizing economic and regulatory systems, marketing strategies, and cultural identification conditions as means to investigate and articulate a physical retail environment. Strategic cross-industry exchange results in innovative hybrid products and services, while expanding the categorical particularities of practice.
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