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Nástroje komunikačného mixu v polygrafickom podniku: Communicatin Mix in a Polygraphic Company

by Nikol Cemperová

Institution:	Brno University of Technology
Department:
Degree:
Year:	2022
Keywords:	Marketingová komunikácia; marketing; komunikácia; komunikačná stratégia; komunikačný mix; polygrafický podnik; Marketing communication; marketing; communication; communicative strategy; communication mix; a polygraphic company
Posted:	3/25/2025
Record ID:	2246264
Full text PDF:	http://hdl.handle.net/11012/18213

Abstract

The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.