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Abstracts Communications and the Arts
Marketingová komunikace společnosti: Marketing Communication
by Šimon Nykel
| Institution: | Brno University of Technology |
|---|---|
| Department: | |
| Degree: | |
| Year: | 2022 |
| Keywords: | Marketingová komunikace; marketing; marketingový mix; zákazník; skiresort; Marketing communication; marketing; marketing mix; customer; skiresort |
| Posted: | 3/25/2025 |
| Record ID: | 2247422 |
| Full text PDF: | http://hdl.handle.net/11012/205115 |
Abstract
The goal of the diploma thesis is to develop some proposals to improve marketing communications company Skiresort Buková Hora based on the prepared analysis. The realization of these proposals should help with attracting new customers and increasing loajality of the current customers Skiresort Buková Hora. The diploma thesis deals with the theoretical as well as practical part. The final part of the diploma thesis offers specific proposals to improve marketing communication.
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