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Komunikační mix prodejny na lokálním trhu: Communication Mix of a Store at the Local Market

by Hana Potěšilová

Institution:	Brno University of Technology
Department:
Degree:
Year:	2022
Keywords:	marketing; marketingový mix; komunikační mix; SWOT analýza; drogistický a technický sortiment; marketing; marketing mix; communication mix; SWOT analysis; drugstore and technical range of goods
Posted:	3/25/2025
Record ID:	2247956
Full text PDF:	http://hdl.handle.net/11012/207976

Abstract

The bachelor thesis deals with the communication mix of a store at the local market. The work is divided into three main parts. Important marketing concepts are described in the first theoretical part. Second part is focused on the analysis of the current state of the company. The last design part, based on the results of the analysis, is focused on author’s improvement suggestions of the communication mix of drugstore and technical range of goods of the store in Rosice.