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“From zero to hero”: A EFL Material for a Six-month Online Business English Course that fits the Linguistic Demands of Business Professionals

by Henrique Ribeiro

Institution: Universidad Europea del Atlántico
Department:
Degree: Master's Degree
Year: 2023
Keywords:
Posted: 10/15/2025
Record ID: 2323420
Full text PDF: https://drive.google.com/file/d/13dMZh15z2KE9jLkxhSv9-KItYKgGUnsK/view?usp=sharing


Abstract

This project developed a six-month online Business English course (“From Zero to Hero”) for B1-level professionals aiming for B2 proficiency. Based on CLT, TBLT, and Connectivism, it addresses workplace needs: emails, meetings, presentations, and phone calls through authentic texts, role-plays, and TED talks. The student-centered design spans six thematic units over several weekly sessions, integrating cooperative learning and metacognitive strategies to foster autonomy. Assessments combine formative feedback and a summative exam with real-world tasks. Theoretical results demonstrate that targeted, technology-enhanced materials can effectively build communicative competence in an online-only environment, offering a scalable framework for virtual Business English instruction.

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