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by Henrique Ribeiro
| Institution: | Universidad Europea del Atlántico |
|---|---|
| Department: | |
| Degree: | Master's Degree |
| Year: | 2023 |
| Keywords: | |
| Posted: | 10/15/2025 |
| Record ID: | 2323420 |
| Full text PDF: | https://drive.google.com/file/d/13dMZh15z2KE9jLkxhSv9-KItYKgGUnsK/view?usp=sharing |
This project developed a six-month online Business English course (“From Zero to Hero”) for B1-level professionals aiming for B2 proficiency. Based on CLT, TBLT, and Connectivism, it addresses workplace needs: emails, meetings, presentations, and phone calls through authentic texts, role-plays, and TED talks. The student-centered design spans six thematic units over several weekly sessions, integrating cooperative learning and metacognitive strategies to foster autonomy. Assessments combine formative feedback and a summative exam with real-world tasks. Theoretical results demonstrate that targeted, technology-enhanced materials can effectively build communicative competence in an online-only environment, offering a scalable framework for virtual Business English instruction.
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